Member-only story
The Future of TV Advertising
What streaming TV gets wrong.
TV as you know it will change in a big way. TV providers right now aren’t targeting their consumers the right way.
Same Ole Same
Streaming services today still use the same methods over-the-air/cable broadcasts used for advertising. They’re putting their offers in front of general audiences. In turn, their marketing is ignored.
We’ve all been watching TV and an advertisement comes on. It’s for a product you’ll never buy. Your attention leaves the screen in an instant. Here are some examples that might sound familiar. You’re a man and you have no use for feminine products. Or as a woman and you don’t need aftershave.
The Best Way to Do It
The best marketing is targeted. Companies like Google and Facebook rake in money because they cornered the market. They get you in front of the right offers. They know what you want and how you want it.
Social platforms and search engines track your use. This helps them understand your intentions. In turn, algorithms are used to serve the content they know you’ll love. They’re able to take in more advertising dollars because of this.
